The History of
Playa Bonita Resort
Playa Bonita Resort was born more than thirty years ago as the pioneering resort on Sandy Beach. This is the story of a family-owned hotel that grew by the sea, evolved alongside Rocky Point, and became a place filled with memories, tradition, and heartfelt hospitality.
The 1980s, The Birth
of a Seaside Icon
During the tourism boom in Rocky Point, the construction of Playa Bonita began with a clear vision: to create a peaceful retreat by the sea where families could reconnect with the beauty and calm of the Sea of Cortez.
The 1990s,The Pioneer
of Sandy Beach
The hotel opened its doors in January 1990, becoming the first—and for several years, the only—resort on Sandy Beach. Its family-friendly atmosphere, beachfront location, and warm, welcoming service quickly made it a favorite among visitors.
The 2000s – The Beginning
of Transformation
As new visitors arrived and Rocky Point continued to grow, Playa Bonita Resort began a slow but steady process of modernization—enhancing its infrastructure and services while preserving the original essence that made it special.
The 2010s, Renewing
to Keep Shining
A major transformation began: renovated rooms, a more modern lobby, and visible upgrades across key areas. With these improvements, Playa Bonita Resort took a confident step toward a more comfortable guest experience—remaining a trusted and welcoming place for everyone who visits.
The 2020s, On the
Path to Four Stars
Committed to quality and heartfelt hospitality, the resort began a series of improvements aimed at reaching a four-star rating—raising standards in service, cleanliness, comfort, and attention to detail. And through it all, Playa Bonita Resort remains what it has always been: a beloved oceanfront home for countless returning guests.
A Legacy that Continues
Today, Playa Bonita Resort continues to evolve—honoring the legacy that shaped it while embracing a future of comfort, quality, and oceanfront hospitality. A story born by the sea… and one that keeps growing.
