Playa Bonita Resort
Privacy Policy
Your information, handled responsibly.
PROMOTORA TURISTICA DE PENASCO S.A. DE C.V., commercially known as PLAYA BONITA RESORT, informs guests, visitors and users about the use and protection of the personal data they provide.
Data Controller
Who is responsible for your personal data?
PROMOTORA TURISTICA DE PENASCO S.A. DE C.V., commercially known as PLAYA BONITA RESORT, located at Paseo Balboa #100, Colonia Playa Arenos Bella Vista, Puerto Penasco, Sonora, Mexico, ZIP Code 83550, and through its website www.playabonitaresort.com, is responsible for the use and protection of your personal data.
How do we use your personal data?
The personal data we collect may be used for purposes necessary to provide our hospitality services, including:
- Processing and managing room reservations.
- Processing payments related to lodging, food, beverages and amenities.
- Following up on reservation requests, changes or cancellations.
- Providing guest service and support before, during and after your stay.
- Sharing information related to your stay and experience at PLAYA BONITA RESORT.
- Creating internal statistics and reports related to occupancy and services.
- Complying with applicable legal and tax obligations.
Additionally, we may use your information for secondary purposes such as:
- Sending promotions and advertising campaigns.
- Marketing and commercial prospecting.
- Guest satisfaction surveys.
- Invitations to events, experiences and special promotions.
- Enrollment in benefits and loyalty programs, including Bonita Rewards.
- Automated communications before and after your stay.
- Personalizing experiences and benefits for future visits.
What personal data may we collect?
For the purposes described in this Privacy Policy, we may collect the following personal data:
- Full name.
- Date of birth.
- Nationality.
- Address.
- Mobile and/or personal phone number.
- Email address.
- Tax information for invoicing, when applicable.
- Reservation and stay details.
- Payment information.
- Preferences related to your stay.
- Contact information.
- Immigration information when required by applicable law.
Benefits and communications
Bonita Rewards
PLAYA BONITA RESORT may automatically include guests with direct reservations made through official channels in the Bonita Rewards program, a benefits and communication experience designed to improve the guest journey before, during and after the stay.
Communications may be sent by email, phone call, SMS, WhatsApp or other contact methods provided by the guest, including:
- Reservation confirmations.
- Pre-arrival information.
- Exclusive benefits.
- Promotions and preferred rates.
- Satisfaction surveys.
- Invitations to future experiences.
- Promotional and loyalty campaigns.
Your privacy rights
You have the right to access, correct, cancel or object to the processing of your personal data, as well as to revoke the consent granted for its use, by submitting a request to PLAYA BONITA RESORT.
Use of tracking technologies
Our website may use cookies, web beacons or other tracking technologies that allow us to monitor browsing behavior, improve website performance and provide a better digital experience.
The personal data collected through these technologies may be used for reservations, payments and promotional communications.
Information that may be collected through tracking technologies includes:
- User preferred language.
- User region or location.
- Browser type.
- Operating system type.
- Start and end date/time of a browsing session.
- Visited web pages.
- Searches performed.
- Viewed advertising.
- Shopping preferences and browsing habits.
- Email address and contact phone number, when provided.
Changes to this Privacy Policy
PLAYA BONITA RESORT may update this Privacy Policy due to legal, operational or commercial changes. Any updates will be published on our official website.
Consent
By providing your personal data and using our services, you consent to the processing of your information in accordance with this Privacy Policy.
Questions about your information?
To exercise your privacy rights or request more information about how your personal data is used, please contact Playa Bonita Resort directly.